2012 ASFA Conference

2012 Conference Schedule

Thursday, 10/11/2012      
   1:00 pm -1:50 Keynote Speaker – The Boeing Company
   1:50 – 2:30 Formulating Communication Plans and Digital Strategies
   2:30 – 3:10 Navigating a PTO Relationship
   3:10 – 3:20 BREAK
   3:20 – 4:10 Foundation Jeopardy Game
   4:10 – 5:00 Increasing Alumni Donations
   5:30 – 6:30 pm  Reception
Friday, 10/12/2012
     8:00 am - 8:20 Breakfast
     8:20 – 9:10   Keynote Speaker – Southwest Airlines
     9:10 - 9:50   Evaluating, Testing, and Perpetuating Partner Fundraising ideas
     9:50 - 10:30 Boosting Payroll Deduction Plans
   10:30 - 10:45 BREAK
   10:45 - 11:30 Calibrating a Solid Infrastructure
   11:30 – 12:15 Fundraising in Economically Challenging Times 
   12:15 – 12:30 pm - Wrap up


ASFA is proud and extremely excited to present the following Keynote Speakers:


Richard (Rick) Stephens, Senior Vice President of The Boeing Company. Rick is passionate about improving education both inside and outside of the classroom and works directly with community and education leaders to prepare future workers for an ever-changing and competitive business environment. In 2011, directed $35 million towards programs that positively impacted all areas of education.

Patty Kryscha, Manager of Community Affairs and Grassroots of Southwest Airlines. Patty seeks and establishes relationships with non-profit organizations with one of the focuses being on arts and education. In 2011, Southwest Airlines distributed more than 25,000 tickets and $1.26 million in cash—for an amazing combined value of more than $11.6 million in total contributions.

with members of a growing, national network. Sessions and Speakers include:

Goddard_Diethrich.jpgIncreasing Alumni Donations

Many K-12 school foundations are working to build their alumni donor base. Two executive directors will share what their respective foundations did to encourage alumni to donate. The types of events and how they made a difference, how each started alumni giving, roadblocks they had to overcome in engaging alumni, and tips to maximize donations will be covered.

Dr. Larry Goddard, CFRE
Executive Director of the Tyler ISD Foundation in Tyler, Texas and

Greg Diethrich
Executive Director of the Stevenson High School Community Foundation in Lincolnshire, Illinois.


Evaluating, Testing, and Perpetuating Partner Fundraising Ideas

Two executive directors achieved success for their respective foundations by engaging celebrities to appear in their communities, e.g., Wynonna Judd, Willie Nelson, Leigh Anne Tuohy. Five to six figures of donations were achieved due to these appearances. In addition, fundraising through phone-a-thons, 5K runs, athletic events, which include creating a free admission program, golf tournaments, and auctions will be shared.

Senator Russ Potts
Executive Director of the Winchester Education Foundation in Winchester, Virginia and

Mike Taylor
Executive Director of the Mountain Education Foundation, Inc. in Signal Mountain, Tennessee


Dickens.jpgNavigating a PTA/PTO Relationship: Steps for Successful Collaboration among Non-Profit Organizations

Does your school environment have multiple non-profit organizations—foundations, PTA/PTO, booster clubs, etc.—with multiple missions going after the same pool of dollars? Is there confusion and/or underlying tension between the groups and their activities? Do volunteers feel they have to choose “sides” when supporting an organization? Learn how to create manageable, effective partnerships with the various non-profit groups in your school environment.

Daphne Dickens-King
President, School District 103 Learning Fund Foundation in Lincolnshire, Illinois.

Zastoupil.jpgBoosting Staff Payroll Deduction Plans

Find out how an executive director increased staff payroll deduction plans in one year from $2,500 to an amazing $25,000. Foundations without payroll deduction plans or those trying to increase deductions will learn how this incredible increase was realized.

Kristin Zastoupil
Executive Director of the Corsicana Education Foundation in Corsicana, Texas


Attention CFREs: In 2011 ASFA Conference Sessions
were approved for 7.0 CFRE CE Points.


Travel Reminders!

ASFA has secured blocks of hotel rooms at the Hyatt Regency Chicago at the Riverwalk and the Palmer House Hilton. Go to www.asfalliance.org and “Conferences.” There are links to these hotels with the code to use in receiving reduced room rates. (BOOK TODAY! The blocks of rooms have been already extended once and the rates are in effect until mid-September. Making reservations now is highly encouraged.)
If you are flying into Chicago, the ASFA’s website lists transportation estimates for cabs and public transportation. If you are driving to the conference, there is a recommended garage in the website, the Franklin Self-Park Garage. While there are several garages in proximity to the ASFA conference location, the Franklin garage is covered, and the cost is the most economical.

Conference Location:
155 Wacker Conference Center
155 North Wacker Drive, Chicago, Illinois 60606

Click here to register online, space is limited.
Please direct questions to Nancy Dye, ASFA Executive Director,
312-930-6136 or e-mail dyen@asfalliance.org.

Conference registration refunds are unavailable.


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