Branding and Marketing
Your Education Foundation

Price: Members $20  |  Non-Members $40

David Voss
President, Voss & Associates

Run-time: 60 minutes

INTRODUCTION:
We’ll teach you how to clearly articulate who you are and what you do (aka, your “brand”)…then the steps for marketing your foundation. In this day and age, it’s critical that you present the right image and a compelling message before you ask for money, then maintain that image over time so the funds keep coming in.

EXPLANATION:
Communication is the elegant pathway to the pocketbook. We’ll teach you how to make an appeal that hits the mark with a powerful message. Learn how to develop your own marketing and fund-raising messages by understanding the audience and finding the most enticing words so people WANT to give.

The webinar takes you through the branding process…the steps to a logo and a slogan that catches people’s eyes and stays in their memory. More importantly, the “brand” drives your foundation’s action and culture as well as its image.

We then teach you the steps for developing a Marketing Plan. It explains the elements, such as the goals, target audiences, strategies, tools, messages, resources and budget to build into a plan. You can then carry out the plan with consistency and accountability. Finally, we point out where you can get additional help for the development and implementation of a brand and Marketing Plan.

EDUCATIONAL OBJECTIVES:
Through marketing, branding and effective communication, Education Foundations will be able to raise more money and sustain the income over a longer period of time. This money purchases the programs and materials needed for higher student achievement.