Launch or Revitalize Your Foundation
Using a Campaign Approach

Price: Members $20  |  Non-Members $40

Jodi Bender Sweeney
Principal, Foundation Excellence and
Former Executive Director, Foundation of Madison, Wisconsin Public Schools

Run-time: 60 minutes

INTRODUCTION:
A participant will learn why to use a campaign approach and the specifics of how to put one into place.

EXPLANATION:
The difference between events funding and using a campaign approach is discussed, and how the campaign approach builds sustainable funding.

EDUCATIONAL OBJECTIVES:
A Participant Will Learn:

• The elements of a successful major gifts campaign and why each is important
• The specifics of how to write a compelling case statement, including the elements that should be included with samples from two school foundations
• How to organize volunteers for a campaign
• How and why to develop an honorary board
• The levels of gifts needed for a successful campaign, based on the goal
• An overview of the process of soliciting a major gift
• An overview of campaign material preparation, including a pledge card
• The basic elements of an action plan to manage a campaign